LiZ SANDERS
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Role WEBSITE DESIGNER, FRONT END DEVELOPMENT Agency A LITTLE BIRD  Year 2018- 2019

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Morsel is a 90s-inspired workplace sampling program that is hella passionate about helping emerging CPG brands get into the hands of consumers. 

The Morsel website hosts the consumer feedback platform as well as information about the program for both brand and offices. It was created on the Zoho platform. A brand-facing data platform is currently being built to help brands get the most out of the data captured in the consumer feedback surveys.

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Designed to display the amazing sampling program and optimized with SEO to increase brand outreach.

 

Brands can log into the consumer feedback platform to see their live data. The interface was designed to help brands easily understand their actionable insights such as brand awareness, consumer feedback, and purchase intent.