Role CREATIVE STRATEGIST, DESIGNER Agency A LITTLE BIRD  Year 2018- 2019

Morsel is a 90s-inspired workplace sampling program that is hella passionate about helping emerging CPG brands get into the hands of consumers. 

The restrictive cost of sampling programs typically prevents emerging CPG brands from investing in sampling programs, which are crucial to increase brand awareness and consumer feedback. Enter Morsel, the brainchild of a few CPG executives that set out to redefine what it meant to drive trial and awareness. The rad sampling program gets brands to consumers through workplace marketing at a fraction of the cost. The program makes weekly drops of snacks to offices around the Los Angeles area. Brands receive valuable key insights from participating office employees who provide consumer feedback on the online Morsel rating platform. 

Our team came into the project after the initial brand look and feel had been developed. We ran with the ultra-fun throwback 90s style and took it to the next level through the development of the consumer feedback platform; the voice, design, and experience of the sampling program; and the brand outreach strategy. 

Participating Brands

Workplaces are stoked to see the Morsel van roll up with a new batch of delicious snacks.

Participating Workplaces

Our online rating surveys provide brands with actionable sights such as brand awareness, consumer satisfaction, and purchase intent.

Insightful Snacking

Consumer Quotes

“The taste was good but the texture really threw me off. It was both crisp and spongey, kind of like stale cheese puffs.”*

*Due to this feedback, Popchips was able to look into production issues.

Snacks on the Street